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Square Fiestaware

Posted on August 24, 2009 by FiestaFan

Addressing the new trend for square dinnerware, the Homer Laughlin China Company has introduced a new line of square fiestaware. The square dinnerware can be found in the following colors: Shamrock, Ivory, Sunflower, Tangerine, Scarlet, Peacock, Cobalt and newly introduced Chocolate. This press release was issued in October

Newell, W.Va.—(October 20, 2008)—The Homer Laughlin China Company™ is extending its iconic line of dinnerware with a new youthful shape: Square. Featuring the same sculpted art deco design by Frederick Hurton Rhead, new square shaped FIESTA Dinnerware complements the brand’s traditional [round] place settings and assorted contemporary glazes.

“The new shape addresses the needs of a growing consumer segment that cannot be ignored,” says Rich Brinkman, FIESTA Dinnerware. “Younger as well as new, edgy consumers desire unique shapes, sizes and colors that speak to their personal preferences, as well as stylized home decors.”

The company unveied Square in eight contemporary colors at New York Tabletop Market, 41 Madison Avenue, on October 22 thru Friday, October 24. Look for FIESTA’s new shape in the following glazes: Shamrock, Ivory, Sunflower, Tangerine, Scarlet, Peacock, Cobalt and newly introduced Chocolate. “Additional core colors will be added to the offering in 2009,” he says.

Debuting at the FIESTA showroom were a Dinner, Luncheon and Salad Plates, and 19 oz. Bowl and Mug, as well as a full FIESTA line of dinnerware and accessories.
Homer Laughlin’s artisans rounded the edges of the Square designs. “The softened look not only helps to maintain brand continuity,” says Brinkman, “but allows the complimenting intermixing of the two different shapes.”

Softer too are the bowl and mug. “Both are square at the base and round at the top for the obvious reason”, says Brinkman, “as practicality, functionality and ease of use have always been trademarks of the FIESTA brand.”

“Softened does not mean downsized,” says Brinkman. Scale is the only lingering difference between FIESTA’s now two shapes. “Each square plate was designed a bit larger than its round counterpart,” he says. The Dinner Plate, for example, is ¼ inch larger than the round version. “Again,” he says, “to allow decorative layering of the two shapes.” Mug and Bowl are equally more generous as well.

Square FIESTA was available at major department stores and online since March 2009.

MSRP: Suggested retail price is as follows: Dinner Plate $18, Luncheon Plate $16, Salad Plate $12, Bowl $12, Mug $13.

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